Keyword research is one of the most effective search engine optimization practices. It can open the door to compelling content marketing ideas and link building. The so-called “niche down” method of keyword research starts with a single broad search term — for example, “men’s shoes” — …
Google has recently announced keyword match update in order to make the search easier for users. This is seen as something that is likely to significantly affect the exact keyword targeting. In fact, while this algorithm update by Google has adverse impact, it may have …
Before writing this article, I thought that I should disclose that I have been a happy customer of Long Tail Pro for 4+ Years and is my favorite SEO Tool. The reason for my really good review is for the keyword competitiveness feature. This tells …
While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed the same. How …
There are so many different elements of SEO. For the most part, all of these various aspects can be broken down into two main categories; on-page SEO, and off-page SEO. The biggest factor of off-page SEO is backlinks. While on-page SEO is comprised of elements like …
There are many expensive tools that claim to simplify and speed up the keyword research process. If you don’t have thousands of dollars in your budget, however, there’s always the old-school, free method. Keyword research is the foundation of search engine optimization. It provides a window …
In October 2011, Google made a significant change that impacted search engine optimization. To improve security, Google updated its SSL, encrypting search queries. The result was much less info about searchers’ organic keywords, the blue links they clicked, and the subsequent landing pages. In analytics, the …
SEO can sometimes feel like it stands for “Something Extremely Obscure.” As marketers, we’re responsible for staying on top of what can feel like endless Google algorithm updates. And if we fail to do so, we run the risk of not showing up in search for …
