Ever since I was first introduced to search engine optimization (SEO), I've had to use it in every role I've had from editorial writing jobs to marketing blogging. While SEO was never my sole focus, I had to learn how to measure the success of my efforts. As a marketer, it's important to look at key performance indicators (KPIs) to show how you're doing. Below, let's … [Read more...] about 6 SEO KPIs Every Search Marketer Should Know
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Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking
There's a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn't matter how optimized your emails are if you can't see the results of … [Read more...] about Email Analytics: The 8 Email Marketing Metrics & KPIs You Should Be Tracking