Tag: recommendations

When to Auto-apply Google Ads Recommendations

Google Ads is steadily incorporating machine learning into daily account management. Within the past year, the changes include: Responsive Search Ads are the default ad type, Modified broad match eliminated in favor of phrase match, The rise of Smart Shopping campaigns, More automated bidding. Google recently …

Google Ads rolling out auto-applied recommendations

Google announced this morning the official launch of auto-applied Google Ads recommendations. The company is “rolling out the option to apply recommendations automatically.” This is an opt-in feature, and you can choose from over 17 recommendations to apply automatically within the Google Ads setting. Google Ads …

When to Apply Google Ads Recommendations (or Not)

The work of a pay-per-click ad specialist is seemingly never complete — more optimizations are always possible. Google Ads provides a recommendations tab to help. These include changes to core account components, such as: Keywords, Ad copy, Budgets, Bidding. Google’s recommendations do not always align with …