SEO: How to Assess Keyword Difficulty

Identifying keywords for organic search rankings is easier now than a decade ago owing to advanced tools. A key factor in choosing a keyword is competition — the number and…

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SEO: Using Wayback Machine, Google Cache

Search engine optimization tools come and go. But two have been around for decades and remain essential and free: Wayback Machine and Google cache. Both take recurring snapshots of billions…

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SEO: Keyword Research for Product Content

Content on an ecommerce site’s product detail pages, category pages, and blog can attract visitors and lead to sales and profit. For many commerce businesses — omnichannel retailers, ecommerce-only merchants,…

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SEO: Google’s Product Knowledge Panels Drive Impressions (but Not for Amazon)

Every merchant wants to beat Amazon in Google’s organic search listings. The easiest way? Upload data for placement in Google’s product knowledge panel. Product knowledge panels contain information you’d typically…

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SEO: What Google’s New Passage Indexing Means for Ecommerce

In its never-ending quest to improve search results, Google is extending natural language processing to “passage indexing,” ranking individual sentences or phrases within a page. Google addressed this latest update…

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SEO: 5 Tips to Convert Visitors to Buyers

Search engine optimization focuses on driving consumers to your site. But traffic alone doesn’t pay the bills. Success depends on converting those visitors to customers. Organic search traffic converts to…

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SEO: How to Target High-demand Keywords (or Not)

Search engine optimization often has lofty goals, such as ranking on page one for a high-demand phrase. How can you reach a seemingly impossible objective? The sites that rank on…

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SEO: 7 Ways to Optimize Category Pages

Category pages target the keywords that consumers search for most frequently. But optimizing category pages for organic search rankings can be difficult, as default category templates on ecommerce platforms tend…

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Amazon SEO: A guide to improving your rankings on Amazon

Did you know that 55% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach…

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SEO: Preparing for Google’s Mobile-first Index

Google is switching to a mobile-first index in 2018, wherein rankings for desktop and mobile devices will be based on a site’s mobile experience. Google’s “Mobile-Friendly Test” will identify if…

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