What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it’s better to have a plan for what direction you’re heading — especially when developing your social media content strategy. By now, most marketers recognize …
You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 50% of it, at least — so if you want your product, service, and mission to reach the maximum …
Whether you use it to supplement your existing inbound marketing efforts or it makes up your entire strategy, you’ve probably used social media to meet your marketing objectives. There are various social media platforms to choose from, and each comes with a user base that brings …
Leveraging social media to promote your WordPress site requires only a few simple plugins. Here is a list of social media plugins for WordPress. There are plugins to display icons from hundreds of social media networks, schedule and automate publication, track engagement, and more. Some of …
In the world of social media marketing, there are hundreds of tools and software with features capable of helping you with different aspects of your social media strategy. These tools — also known as social media management tools — can assist with social media creation, collaboration, …
When implementing your social media strategy, it’s easy to realize that manually posting on multiple different websites, multiple times a day, isn’t optimal for your busy schedule. But it’s not easy to tell from a baseline or pricing page which tools are not only the best …
As I scroll through my Instagram feed every day (cough, cough…multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their …
The days when all you needed to protect yourself online was a password are gone. Today a strong password isn’t going to stop anyone. If you want to stay on top of your security, you need to start using a solid VPN service, password manager, Tor …
Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram since June. With the move to beta, …
Scammers are targeting your social network accounts with phishing emails that pretend to be copyright violations or promises of a shiny ‘blue checkmark’ next to your name. With social networks such as Twitter, Facebook, Instagram, and TikTok becoming a significant component in people’s lives, attackers target …
