I’m frequently asked by Google Ads advertisers how their campaigns compare with competitors. It’s an imprecise question. It could refer to performance, exposure, messaging, or more. The most relevant answer is typically impression share — the number of impressions your ads receive divided by the total available. For example, if your ads received 50 impressions and 100 … [Read more...] about Understanding Google Ads Impression Share
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Understanding P2P Payments for Merchants
P2P payments occur between two people. The term stands for both “peer-to-peer” and “person-to-person.” Giving $20 to a friend for your share of last night’s dinner bill is a type of P2P payment. Paying a co-worker for the office gift fund is another. P2P payments once involved only cash. They now include electronic funds. Square’s Cash App claims over 30 million users. … [Read more...] about Understanding P2P Payments for Merchants
Understanding Azure AD Application Proxy Support for Remote Desktop Services
Application Proxy lets users access Remote Desktop apps hosted behind a Remote Desktop Gateway. Now it works with the RDS web client too.Last month, Microsoft revealed the public preview of Azure Active Directory (AD) Application Proxy support for the Remote Desktop Services (RDS) web client. Application Proxy lets users access corporate web applications, and apps hosted behind … [Read more...] about Understanding Azure AD Application Proxy Support for Remote Desktop Services
Windows Server 2016: Understanding Microsoft’s Enhanced Security Administrative Environment
In today’s Ask the Admin, I’ll look at Microsoft’s recommendations for securing Active Directory forests using its Enhanced Security Administrative Environment (ESAE) model. It is no secret that security is a major headache for organizations in today’s Internet-connected landscape but securing existing production Active Directory (AD) forests can be difficult for two … [Read more...] about Windows Server 2016: Understanding Microsoft’s Enhanced Security Administrative Environment
Is PowerShell really a vulnerability? Understanding PowerShell security.
Windows PowerShell is been used by many IT administrators across the globe. It is a task automation and configuration management framework from Microsoft. With its help, administrators can perform administrative tasks on both local and remote Windows systems. However, recently, a few organizations have been avoiding using it; especially for remote access; suspecting … [Read more...] about Is PowerShell really a vulnerability? Understanding PowerShell security.
Understanding Windows 10 Enterprise Licensing
In today’s Ask the Admin, I’ll explain the different options for licensing Windows 10 Enterprise edition. Windows comes in several editions aimed at different markets and audiences. For instance, Windows 10 Home and Pro are intended for consumers and SMEs, respectively. Home cannot be joined to an Active Directory (AD) domain, while Pro supports AD, but doesn’t have … [Read more...] about Understanding Windows 10 Enterprise Licensing
Understanding Kerberos Delegation in Windows Server Active Directory
Delegation is used when a server or service account needs to impersonate another user. For example, front-end webservers impersonate users when accessing backend databases, providing seamless access to data users are allowed to view or edit. Active Directory (AD) provides delegation for scenarios like this. Unconstrained Delegation is Risky Microsoft added unconstrained … [Read more...] about Understanding Kerberos Delegation in Windows Server Active Directory
Understanding the True Value of Nofollow Links on Your SEO
While using a tool to do the SEO for my website, I received an error alert related to the no follow the link I had used. The tool highlighted the internal links that have nofollow attributes and warned me that using such attributes means that I don’t trust the link and hence, it will make Google suspicious. This got me wondering how many people must be confused about … [Read more...] about Understanding the True Value of Nofollow Links on Your SEO
Understanding Windows 10 Always On VPN
Virtual private networks (VPN) are a common way of allowing remote users to securely access resources behind a perimeter network. And as more employees are being asked to work from home, organizations need to provide effective but secure remote access. Microsoft Windows and Windows Server support a variety of different VPN technologies. The most advanced are … [Read more...] about Understanding Windows 10 Always On VPN