Windows users can now initiate Bing visual searches right from the search bar, without having to open up a browser, Microsoft announced on Monday. The feature is first rolling out to U.S. users, with international markets to follow shortly after. Users can submit a full or partial screenshot to search for objects in an image.
Why we care
The new Windows visual search feature decreases the friction involved with a traditional visual search, making it more fluid for Windows users to identify whatever they’re looking at. This could be a useful tool for shoppers looking to find similar products.
Since the search is powered by Bing, it may also increase adoption and search volume of Bing visual and traditional search.