Twitter Blue subscription service: What's included and how much is it?

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Twitter offers a paid subscription service called Twitter Blue. It includes premium features like the ability to undo tweets and more recently, also grants you a blue checkmark.

Having launched back in June 2021, it's rolled out to the US, UK, Canada, Australia, and New Zealand so far, but will eventually roll out more broadly in the future. Here's what you need to know.

What is Twitter Blue?

Twitter Blue is a service you can subscribe to - for a set monthly fee - to unlock additional features in the Twitter mobile app.

Where is Twitter Blue available?

Twitter Blue has launched in the US, UK, Canada, Australia, and New Zealand. Twitter plans to continue expanding availability in the coming months.

You can only subscribe using the iOS app at the moment.

How much does Twitter Blue cost?

A Twitter Blue subscription costs $7.99 USD, $9.99 CAD, £6.99 GBP, $14.00 NZD or $6.99 AUD per month.

How to sign up for Twitter Blue

It's easy to subscribe to Twitter Blue.

  1. Open the Twitter mobile app on your iOS device.
  2. Navigate to the Profile menu
  3. Tap Twitter Blue.
  4. Tap the blue Subscribe for $/mo button.
  5. Follow the in-app payment prompts to complete your purchase.

You can check your subscription status. Go to Profile menu > Twitter Blue. You'll see an Active status badge with a green check if you’re enrolled.

What's included with Twitter Blue?

Subscribers of Twitter Blue get access to the following features:

  • A verified account: A blue checkmark next to your name that makes you look important
  • Bookmark Folders: Organise your saved tweets
  • Custom App Icons: Customisable app icons for a device’s home screen
  • Custom Navigation: Choose what appears in your navigation bar
  • Undo Tweet: 30 seconds to click ‘Undo’ before your tweet posts
  • Reader Mode: Turns long tweet threads into "easy-to-read text"
  • Themes: Fun colour themes for the Twitter app
  • Support: Access to dedicated subscription customer support
  • Labs: offers early access to features in testing before they’re available to everyone
    • Longer video uploads
    • 1080p video uploads
    • NFT profile pictures
    • Spaces tab
    • Edit Tweet (selected countries only)

The initial set of features was developed based on feedback Twitter has received its "power Twitter community". The company said it is launching the "first iteration" of its subscription service and plans to listen to feedback and build out even more features and perks for subscribers over time. It hopes the initial rollout phase will help it gain a deeper understanding of "what will make your Twitter experience more customised".

Since Elon Musk became "Chief Twit" he has placed great emphasis on the importance of Twitter Blue as a source of monetisation. One of his first moves was adding the blue checkmark as a perk for subscribers, as well as upping the subscription fee.

How does verification work now?

Originally, Twitter used the blue checkmark to identify active, notable, and authentic accounts of public interest that Twitter had independently verified based on its own criteria.

Now, it either means that a user is subscribed to Twitter Blue or that the account was previously verified using the criteria outlined above. Clicking on the checkmark now tells you which type of verification applies to the account.

Twitter very briefly introduced an "Official" tag in addition to the checkmark, which identified these noteworthy accounts, but the feature was pulled just hours after going live.

We're expecting the process to keep evolving and will update this page as the changes roll out.

How to customise Twitter Blue's features

After you sign-up for Twitter Blue, you’ll be able to customise your Twitter Blue features from the Twitter Blue membership page.

For instance, you can adjust your Tweet Undo expiration period to 30 seconds or less. You can also pick how your Twitter app icon displays on your phone with one of several colourful options. You can choose the theme colours, too. Just navigate to the Twitter Blue menu and start playing.

Adjust Undo Tweet, colour theme, and app icon

  1. From the Profile menu, tap Twitter Blue
  2. Tap Feature settings. Select the feature you’d like to customise:
    • Undo Tweet
    • Colour theme
    • App icon

More information about how each of these customisation options works can be found on Twitter's Support page here.

Turn Reader Mode on/off

One of the features you can't customise from the Twitter Blue menu is Reader Mode. To enable or disable that, you need to do so from a tweet.

  1. Go to the top right of the tweet details.
  2. Tap the Reader Mode icon to turn this feature on.
  3. Tap the Reader Mode icon to turn the feature off.

Create and use a Bookmark Folder

If you want to create a Bookmark Folder, you can do so from the Home timeline or profile in the Twitter app.

Home timeline

  1. From a tweet, tap the share icon and select Add Tweet to Bookmarks
  2. Tap the blue Add to Folder button


  1. Tap Bookmarks.
  2. Tap the New Folder icon on the bottom of the Bookmarks page.
  3. Enter a name for your Folder.
  4. Tap Create.

Now, to add a tweet to your Bookmark Folder, simply tap the Share Tweet icon at the bottom of the tweet and then choose Add to Folder from the row of options. You may need to swipe to see the full list of options. Easy!

Want to know more?

Check out the official Twitter Blue support hub! Twitter's blog post announcing the feature is also available here.

Original Article